Infiniti: Moments of Inspiration

Flightphase partnered as a technical director with Hush and architect Marc Thorpe to create a three-part interactive experience for Hearst Media.
(scroll down for full credits)

In Installation 1, themed ‘Design’, the viewers use a stylized shodo brush to paint virtual brushstrokes on the screen. The brushstrokes transform into the silhouette of Infiniti vehicles.

In Installation 2, ‘Performance’, as the audience moves closer to the projected images, their movement “unlocks” layers of Infiniti performance – first as onlookers, then in the driver’s seat, and finally at the heart of the technology.

Installation 3, ‘Technology’, entices the viewer to explore a landscape of Infiniti imagery, discovering stories embedded in the details.

HUSH (Creative Directors, Media)
David Schwarz, Partner
Erik Karasyk, Partner
Tim Nolan, Director of Interactive
Amy Chuang, Producer

Third Eye Studios (Architecture)
Marc Thorpe, Principal Architect

Hearst Media
Erick Neher, Vice President, Marketing
Charlene Achki-Repko, Group Advertising Director
Melissa Tripoli, Producer

Flightphase (Art and Technology Parnter)
Creative Direction: Karolina Sobecka
Technical Direction/Lead Software Develoment: James George
Additional Software Development: Jeff Crouse
Project Management and Creative Lead: Frank Pichel